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Franchise India 2009 Conference –ENTREPRENEURSHIP SUMMIT
New Delhi - November 27, 2009

 
 


Venue: Ashok Hotel, Chankyapuri, New-Delhi

" Business Opportunities in Fashion & Lifestyle Sector " A session Moderated Mr. Devangshu Dutta, CEO, Third Eyesight

Content of the Session  - Successfully managing a Fashion & Lifestyle business requires specific management skills in addition to knowledge of key business practices. This session will enable delegates to learn about leadership traits, decision-making skills in a Fashion Retail business. Key areas of discussion will be:

  • Attributes of Fashion Retail Entrepreneur in this category
  • Entry Parameters for Entrepreneurs in Fashion Business
  • The level of Business investment and associated ROI
  • Importance of Location and what to look for in deciding the right location
  • Importance of Store Atmosphere to attract and engage customers
  • Marketing a Fashion Business –Fashion  Retailing is as much about the way you sell as what you sell
  • Fashion Retail  : Why its pays off in associating with a brand
  • Ability to reach and maintain the right customers: The entire crux of a one’s ability to not only reach the right customers, but to also maintain clientele
  • Making wise financials decisions in initial business years
  • How much does the Personal Presence of the franchisee at the business premises matter in Fashion business
  • What attributes to look for while hiring people in a Fashion Retail
  • Generating Strategic Alliances to market your business like cross promotions etc.
 
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