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	<title>Third Eyesight &#187; customer care</title>
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		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Help-Less Customer</title>
		<link>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/</link>
		<comments>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 09:00:32 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[retail productivity]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=363</guid>
		<description><![CDATA[Companies that have not only focussed on themselves in the downturn but have remembered the customer at all times, are the ones which will manage to retain their customer relationships. And will grow faster. ]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Targeting Mr. Mom</title>
		<link>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 18:28:32 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=511</guid>
		<description><![CDATA[What, if anything, should grocers and other stores be doing to accommodate the growth in stay-at-home dads?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are luxury salespeople nicer in a downturn?</title>
		<link>http://thirdeyesight.in/blog/2009/02/27/are-luxury-salespeople-nicer-in-a-downturn/</link>
		<comments>http://thirdeyesight.in/blog/2009/02/27/are-luxury-salespeople-nicer-in-a-downturn/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 16:37:30 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[Customer Experience WOW]]></category>
		<category><![CDATA[customer is god]]></category>
		<category><![CDATA[customer is king]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/2009/02/27/are-luxury-salespeople-nicer-in-a-downturn/</guid>
		<description><![CDATA[As the economy slows, possibly everyone might become less abrasive and nicer to each other.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/02/27/are-luxury-salespeople-nicer-in-a-downturn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Customer-Centric&#8221; &#8211; More than a Buzzword</title>
		<link>http://thirdeyesight.in/blog/2009/02/02/customer-centric-more-than-a-buzzzword/</link>
		<comments>http://thirdeyesight.in/blog/2009/02/02/customer-centric-more-than-a-buzzzword/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:46:48 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[Customer Experience WOW]]></category>
		<category><![CDATA[customer is god]]></category>
		<category><![CDATA[customer is king]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=223</guid>
		<description><![CDATA[Amazon's sustainable advantage is their customer-orientation - the technology, the supply chain, the design - everything is geared to making the buying experience as good as possible. (More...)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/02/02/customer-centric-more-than-a-buzzzword/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loyalty – Scheme or Sham?</title>
		<link>http://thirdeyesight.in/blog/2008/12/16/loyalty-%e2%80%93-scheme-or-sham/</link>
		<comments>http://thirdeyesight.in/blog/2008/12/16/loyalty-%e2%80%93-scheme-or-sham/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 11:28:49 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[Customer Experience WOW]]></category>
		<category><![CDATA[customer is god]]></category>
		<category><![CDATA[customer is king]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[privilege card]]></category>
		<category><![CDATA[retail productivity]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=192</guid>
		<description><![CDATA[Evolution has deemed that we become creatures of habit. But just because customers are genetically wired for loyalty to the familiar, the retailer should not treat this loyalty with contempt. Or even laziness.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/12/16/loyalty-%e2%80%93-scheme-or-sham/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Sorry, didn&#8217;t mean to wish you well!</title>
		<link>http://thirdeyesight.in/blog/2008/11/22/sorry-didnt-mean-to-wish-you-well/</link>
		<comments>http://thirdeyesight.in/blog/2008/11/22/sorry-didnt-mean-to-wish-you-well/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 11:05:00 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=182</guid>
		<description><![CDATA[Whatever you might say about "customer relationship management", you can't fault some companies for trying. Only, sometimes they just try too hard. Here's an example...]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/11/22/sorry-didnt-mean-to-wish-you-well/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perils of National Customer Care</title>
		<link>http://thirdeyesight.in/blog/2008/03/26/national-toll-free-customer-service/</link>
		<comments>http://thirdeyesight.in/blog/2008/03/26/national-toll-free-customer-service/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 04:49:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[call centers]]></category>
		<category><![CDATA[call centres]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[national contact number]]></category>
		<category><![CDATA[toll-free]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/2008/03/26/national-toll-free-customer-service/</guid>
		<description><![CDATA[As brands and retailers expand their operations nationally, they begin to look at consolidating their back-room operations. Typically finance is already centralised, but other operations such as store opening project management, logistics etc. are also centralised for smoother and more efficient operation. And then comes a big day when someone senior decides that the company [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/03/26/national-toll-free-customer-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Culture of Caring – a Trump Card for Retailers?</title>
		<link>http://thirdeyesight.in/blog/2008/03/03/culture-of-caring-%e2%80%93-a-trump-card-for-retailers/</link>
		<comments>http://thirdeyesight.in/blog/2008/03/03/culture-of-caring-%e2%80%93-a-trump-card-for-retailers/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 10:33:31 +0000</pubDate>
		<dc:creator>Chandni Jain</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[Customer Experience WOW]]></category>
		<category><![CDATA[customer is god]]></category>
		<category><![CDATA[customer is king]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=33</guid>
		<description><![CDATA[Many organised retailers have already made huge investments to put the technology and systems in place in the store. The missing link, however, is bridging them and customer with care and understanding, which is an absolute essential for the front end of any retail business. ]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/03/03/culture-of-caring-%e2%80%93-a-trump-card-for-retailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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