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	<title>Third Eyesight &#187; consumer segments</title>
	<atom:link href="http://thirdeyesight.in/blog/tag/consumer-segments/feed/" rel="self" type="application/rss+xml" />
	<link>http://thirdeyesight.in/blog</link>
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		<title>Where is the Love? In the Brand.</title>
		<link>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/</link>
		<comments>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 11:59:24 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand evangelist]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[ethical consumer]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[food processing]]></category>
		<category><![CDATA[food service]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organic growth]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[unorganized retail]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=948</guid>
		<description><![CDATA[As we move downstream towards final consumption, the economic value captured as a price premium also increases dramatically. An aspect that is often forgotten in discussions about "value-addition".]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evangelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golden Geese, Steel Safes</title>
		<link>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:50:09 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bird of gold]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[retail boom]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=470</guid>
		<description><![CDATA[Everything that can be said and assumed about the Indian market is true at some level of granularity. Very simply, in India there is a segment for every product, an opportunity for every service, be it ever so small. But when bubbles are bursting all over, as the Noughties Decade comes to a close, the puzzle that is Indian consumer market also warrants a fresh look. Some businesses will work better than others in the current market environment, and strategies will need to be adapted. Here's one view of what we might expect in 2010.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Supermercado in Houston &#8211; Wal-Mart in Spanish</title>
		<link>http://thirdeyesight.in/blog/2009/05/02/supermercado-in-houston-wal-mart-in-spanish/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/02/supermercado-in-houston-wal-mart-in-spanish/#comments</comments>
		<pubDate>Sat, 02 May 2009 05:04:09 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[hispanic]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=320</guid>
		<description><![CDATA[Wal-Mart has just opened a new store Supermercado de Walmart in Houston (Texas). The Houston Chronicle reports that the Supermercado aims to reach out to the Hispanic population, tailoring the foods more to Hispanic tastes and needs and adding signs in Spanish. Wal-Mart is also reportedly planning to open a Mas Club this summer, based on its Sam's Club warehouse outlet, but focussed again on Hispanic customers. Going by some of the negative comments attracted by the article, it is legitimate to ask: what will Wal-Mart's existing customers think, and how will they behave?
I guess the answer is clearly not black or white (or beige, red, yellow or brown for that matter).
Wal-Mart is segmenting and localizing its offer as a smart information-rich retailer should.
Some customers who hold a tightly parochial view may feel alienated when they read about this development and may stop shopping at Wal-Mart, but most probably won't bother as long as their local Wal-Mart continues to deliver what they want at prices they like.
Today many of the diverse segments today in the US are large enough to express their unique needs, and expect them to be fulfilled. While the cookie-cutter approach served well during the years of national expansion across homogenized markets, that approach is counter-productive today. A retailer like Wal-Mart can't be expected to ignore that fact.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/02/supermercado-in-houston-wal-mart-in-spanish/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Targeting Mr. Mom</title>
		<link>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 18:28:32 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=511</guid>
		<description><![CDATA[What, if anything, should grocers and other stores be doing to accommodate the growth in stay-at-home dads?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer segmentation &#8211; Learning from the Vedas</title>
		<link>http://thirdeyesight.in/blog/2009/04/23/customer-segmentation-learning-from-the-vedas/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/23/customer-segmentation-learning-from-the-vedas/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 19:12:37 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[customization]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=316</guid>
		<description><![CDATA[Michael Fassnacht raises pertinent questions about the traditional marketing hypothesis that the better we segment consumers, the better we know what is relevant and the better we can market to them. In fact, for the last few years "mass customization" and "a consumer segment of one" have been fashionable phrases thrown about in marketing circles.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would you like some ads with that coffee?</title>
		<link>http://thirdeyesight.in/blog/2009/04/13/would-you-like-some-ads-with-that-coffee/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/13/would-you-like-some-ads-with-that-coffee/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 09:33:04 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[market segments]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=307</guid>
		<description><![CDATA[We're all for new business ideas and guerilla marketing tactics. However, it is a fact that some work, and many don't.

Here's one idea that  raises some question marks.

It's a business called freepapercups.com that provides free paper cups to offices carrying the ads of other companies who pay for the cups. The company's proposition is that everyone wins - the recepient office saves on paper cup expenditure, coffee service providers get a new tool to save their customers money (and for themselves to possibly gain some share or the revenues?), and the advertiser gets to penetrate a previously untouched white-space. Who knows - this may work, just like the ads and logos painted on the roofs of white delivery vans.

However, the thing is this: paper cups - with ads or without - will get thrown away like yesterday's newspaper and last month's magazine. So, this would be another form of broadcast advertising whose effectiveness needs to be measured and proven, and it's guilty (of waste) unless proven innocent. 

Also, it is invasive to a great degree in a space that should be uncluttered with any messages other than what are relevant to the organization's own business. 

So, will it really contribute anything significant to the offices who won't be spending on the paper cups, or to the brands that do spend to advertise on them? Or will it just detract from both?

What might be next - co-branded letterheads perhaps?

Lest I sound too much of a cynic, let me offer up a thought: maybe governments should put a new line item in their  budgets - "Grant on expenditure on ceramic coffee cups for offices to carry environmental and fiscal-consciousness messages". 

A caffeine-laced economic stimulus - now that should get the economy going again!]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/04/13/would-you-like-some-ads-with-that-coffee/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asians in America &amp; the new (old) Indians</title>
		<link>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/</link>
		<comments>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 14:48:21 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=288</guid>
		<description><![CDATA[It is indeed interesting that marketers tend to use the term "Asian", throwing together diverse cultural and linguistic backgrounds from Turkey in the West all the way East to Japan, and throwing segmentation disciplines out of the window.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finely Targeted Advertising on Cable TV &#8211; Shades of Big Brother?</title>
		<link>http://thirdeyesight.in/blog/2009/03/05/cable-tv-advertising-as-big-brother/</link>
		<comments>http://thirdeyesight.in/blog/2009/03/05/cable-tv-advertising-as-big-brother/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 06:57:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=285</guid>
		<description><![CDATA[New York Times reports that Cablevision will provide targeted ads to selected homes based on a variety of criteria. We can expect the tug-of-war about consumer privacy to continue, but this is too seductive a tool for advertisers to ignore, especially in a downturn. ]]></description>
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		<slash:comments>0</slash:comments>
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