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	<title>Third Eyesight &#187; consumer research</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golden Geese, Steel Safes</title>
		<link>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:50:09 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bird of gold]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[retail boom]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=470</guid>
		<description><![CDATA[Everything that can be said and assumed about the Indian market is true at some level of granularity. Very simply, in India there is a segment for every product, an opportunity for every service, be it ever so small. But when bubbles are bursting all over, as the Noughties Decade comes to a close, the puzzle that is Indian consumer market also warrants a fresh look. Some businesses will work better than others in the current market environment, and strategies will need to be adapted. Here's one view of what we might expect in 2010.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Reactions to &#8216;Numbers and Stories&#8217;</title>
		<link>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 03:31:03 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[market estimation]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trade research]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=450</guid>
		<description><![CDATA[Following on our article ("Numbers and Stories", 23 November 2009), our friends at Retailwire.com thought it would be interesting to run a poll to ask the Retailwire community what they thought about retailers using research (or not). The original discussion is here on Retailwire, but we've reproduced the comments at the poll results as they stand today (16 December 2009). The poll's short answer is "no"; only 15% of the respondents felt that companies are "good" in using research, at their best. Should we blame the companies, or the researchers? The comments seem to suggest that the blame needs to be shared. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Numbers and Stories</title>
		<link>http://thirdeyesight.in/blog/2009/11/23/numbers-and-stories/</link>
		<comments>http://thirdeyesight.in/blog/2009/11/23/numbers-and-stories/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 12:06:05 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[malls]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[shopping centres]]></category>
		<category><![CDATA[stores]]></category>
		<category><![CDATA[trade research]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=442</guid>
		<description><![CDATA[Apparently a letter to the editor of the National Observer (London) as far back as 1891 complained: “there are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third and most aggravated is statistics.” (Mark Twain famously paraphrased this in his autobiography as “lies, damned lies and statistics”.) Here is my definition of research and its output, and how it can be useful...]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/11/23/numbers-and-stories/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Targeting Mr. Mom</title>
		<link>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 18:28:32 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=511</guid>
		<description><![CDATA[What, if anything, should grocers and other stores be doing to accommodate the growth in stay-at-home dads?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/04/27/targeting-mr-mom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer segmentation &#8211; Learning from the Vedas</title>
		<link>http://thirdeyesight.in/blog/2009/04/23/customer-segmentation-learning-from-the-vedas/</link>
		<comments>http://thirdeyesight.in/blog/2009/04/23/customer-segmentation-learning-from-the-vedas/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 19:12:37 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[customization]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=316</guid>
		<description><![CDATA[Michael Fassnacht raises pertinent questions about the traditional marketing hypothesis that the better we segment consumers, the better we know what is relevant and the better we can market to them. In fact, for the last few years "mass customization" and "a consumer segment of one" have been fashionable phrases thrown about in marketing circles.
]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/04/23/customer-segmentation-learning-from-the-vedas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asians in America &amp; the new (old) Indians</title>
		<link>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/</link>
		<comments>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 14:48:21 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=288</guid>
		<description><![CDATA[It is indeed interesting that marketers tend to use the term "Asian", throwing together diverse cultural and linguistic backgrounds from Turkey in the West all the way East to Japan, and throwing segmentation disciplines out of the window.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/03/31/asians-in-america-the-new-old-indians/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Less Could Be More</title>
		<link>http://thirdeyesight.in/blog/2008/11/13/less-could-be-more/</link>
		<comments>http://thirdeyesight.in/blog/2008/11/13/less-could-be-more/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 13:30:20 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[availability]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[corporate social responsbility]]></category>
		<category><![CDATA[ethical consumer]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[new products]]></category>
		<category><![CDATA[on-shelf-availability]]></category>
		<category><![CDATA[retail productivity]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[SKU]]></category>
		<category><![CDATA[store productivity]]></category>
		<category><![CDATA[supermarkets]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=173</guid>
		<description><![CDATA[Remember “I can’t get no satisfaction”? That’s what Mick Jagger and his mates in the Rolling Stones hit the world in the face with in 1965, allegedly in response to the rampant commercialism they had seen in the US. After 43 years – at least judging by the modern supermarket shelves – apparently we still ain’t getting no satisfaction. But what if...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creating &amp; Managing Lifestyle and Fashion Brands &#8211; Third Eyesight Knowledge Series© Workshop &#8211; 23 August 2008, New Delhi, India</title>
		<link>http://thirdeyesight.in/blog/2008/08/10/creating-managing-lifestyle-and-fashion-brands-third-eyesight-knowledge-series%c2%a9-workshop-23-august-2008-new-delhi-india/</link>
		<comments>http://thirdeyesight.in/blog/2008/08/10/creating-managing-lifestyle-and-fashion-brands-third-eyesight-knowledge-series%c2%a9-workshop-23-august-2008-new-delhi-india/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 18:47:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[handicraft]]></category>
		<category><![CDATA[handloom]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[LIFW]]></category>
		<category><![CDATA[luxury goods]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[new products]]></category>
		<category><![CDATA[organic growth]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[textile]]></category>
		<category><![CDATA[third eyesight]]></category>
		<category><![CDATA[value add]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=55</guid>
		<description><![CDATA[Third Eyesight's next workshop in the Knowledge Series© is focussed on Creating &#038; Managing Lifestyle and Fashion Brands.
This workshop will be useful to you, if you are: a brand owner wanting to look at growing your scale, a manufacturer wanting to add value to your products and to gain additional margins, a brand manager looking to expand the footprint of your brand over more products, an entrepreneur wanting to launch a new brand, an investor who wants to understand how brands create value, an exporter or buying office professional wanting to understand your customers and markets better, a brand owner and believe that your business is undervalued, a designer wanting to scale the business beyond yourself, a service provider working with the lifestyle and fashion sector, a marketing or sales professional looking to add value to your skill-base, or a teacher or researcher looking at understanding the process of brand development.]]></description>
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