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	<title>Third Eyesight &#187; consumer products</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>A Thousand Miles</title>
		<link>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/</link>
		<comments>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 10:01:38 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Bharti]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[FDI]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[hypercity]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[Reliance]]></category>
		<category><![CDATA[Sabka Bazaar]]></category>
		<category><![CDATA[shopper's stop]]></category>
		<category><![CDATA[Spinach]]></category>
		<category><![CDATA[Tata]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[Trent]]></category>
		<category><![CDATA[Wadhawan]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=782</guid>
		<description><![CDATA[The last three years have been a roller coaster ride for food &#038; grocery modern retail in India. Here's a view from inside one of the cars. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebrities as Mindful Consumers</title>
		<link>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/</link>
		<comments>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:30:33 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[ethical consumer]]></category>
		<category><![CDATA[mindful consumer]]></category>
		<category><![CDATA[opinion leader]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=771</guid>
		<description><![CDATA[Are we really seeing the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer? Or is just a passing fad? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expecting Zarafication?</title>
		<link>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 18:21:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fast fashion]]></category>
		<category><![CDATA[fast fashion seminar]]></category>
		<category><![CDATA[fast fashion workshop]]></category>
		<category><![CDATA[garments]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[inditex]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[quick response]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[speed sourcing]]></category>
		<category><![CDATA[zara]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=712</guid>
		<description><![CDATA[On a high-footfall day, at full price, Zara's Delhi store looks as if the merchandise is being given away for free.What does the Zara launch mean for the Indian fashion and retail sector? Is this the beginning of a new era? Should we expect Zarafication of the market, where the customer is driven by fashion, and the supply chain will turn and churn products faster than ever before? Should other international brands and Indian fashion brands be worried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carrying and Being Carried</title>
		<link>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/#comments</comments>
		<pubDate>Mon, 31 May 2010 07:50:34 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[ecological]]></category>
		<category><![CDATA[fair labour]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=698</guid>
		<description><![CDATA[So as we go about our day, launching and growing brands, opening new stores, creating new products, I offer you this thought to reflect upon: are we carrying, or being carried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chargebacks &#8211; the Ugly Side of Retailer-Vendor Partnership</title>
		<link>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:08:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[chargebacks]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[penalties]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=691</guid>
		<description><![CDATA[Is vendor performance really becoming worse with each passing season? Or is it that difficult trading conditions or insufficient skills are making buyers take an easy road to margin by applying discounts and chargebacks to vendors?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green or Blue Genes?</title>
		<link>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/</link>
		<comments>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 08:08:12 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[GM crops]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=507</guid>
		<description><![CDATA[Blue genes. Green Genes. No matter which side of the table you are on the issue of genetically modified (GM) foods, you can be assured that the picture is far from clear. Here are some reasons why.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private Label Maturity Model</title>
		<link>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/</link>
		<comments>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:06:35 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[International brand]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=479</guid>
		<description><![CDATA[From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.
]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Reactions to &#8216;Numbers and Stories&#8217;</title>
		<link>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 03:31:03 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[market estimation]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trade research]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=450</guid>
		<description><![CDATA[Following on our article ("Numbers and Stories", 23 November 2009), our friends at Retailwire.com thought it would be interesting to run a poll to ask the Retailwire community what they thought about retailers using research (or not). The original discussion is here on Retailwire, but we've reproduced the comments at the poll results as they stand today (16 December 2009). The poll's short answer is "no"; only 15% of the respondents felt that companies are "good" in using research, at their best. Should we blame the companies, or the researchers? The comments seem to suggest that the blame needs to be shared. [More...]]]></description>
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