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	<title>Third Eyesight &#187; consumer markets</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>The Year That Could Be</title>
		<link>http://thirdeyesight.in/blog/2012/01/06/the-year-that-could-be/</link>
		<comments>http://thirdeyesight.in/blog/2012/01/06/the-year-that-could-be/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 18:50:39 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[FDI]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[foreign investment]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[Metro]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[retail boom]]></category>
		<category><![CDATA[retail productivity]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=978</guid>
		<description><![CDATA[The first response of most people to the question “What happened in the Indian retail sector in 2011” would be probably something like this: lots happened, and then – at the end – nothing did! So what does 2012 hold?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2012/01/06/the-year-that-could-be/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where is the Love? In the Brand.</title>
		<link>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/</link>
		<comments>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 11:59:24 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand evangelist]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[ethical consumer]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[food processing]]></category>
		<category><![CDATA[food service]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organic growth]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[unorganized retail]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=948</guid>
		<description><![CDATA[As we move downstream towards final consumption, the economic value captured as a price premium also increases dramatically. An aspect that is often forgotten in discussions about "value-addition".]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2011/08/26/where-is-the-love/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will the Indian Apparel Sector Change its Fashion?</title>
		<link>http://thirdeyesight.in/blog/2011/07/22/will-the-indian-apparel-sector-change-its-fashion/</link>
		<comments>http://thirdeyesight.in/blog/2011/07/22/will-the-indian-apparel-sector-change-its-fashion/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 11:44:40 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consuming classes]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[fast fashion]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[International fashion brands]]></category>
		<category><![CDATA[market estimation]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[merchandise planning]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[mindful consumer]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[quick response]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[retail productivity]]></category>
		<category><![CDATA[Standard Operating Procedures]]></category>
		<category><![CDATA[store productivity]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=909</guid>
		<description><![CDATA[Can the Indian apparel retail industry change how it does business? A quick look at the biggest challenges facing the sector.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2011/07/22/will-the-indian-apparel-sector-change-its-fashion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Thousand Miles</title>
		<link>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/</link>
		<comments>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 10:01:38 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Bharti]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[FDI]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[hypercity]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[Reliance]]></category>
		<category><![CDATA[Sabka Bazaar]]></category>
		<category><![CDATA[shopper's stop]]></category>
		<category><![CDATA[Spinach]]></category>
		<category><![CDATA[Tata]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[Trent]]></category>
		<category><![CDATA[Wadhawan]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=782</guid>
		<description><![CDATA[The last three years have been a roller coaster ride for food &#038; grocery modern retail in India. Here's a view from inside one of the cars. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/09/04/a-thousand-miles/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Carrying and Being Carried</title>
		<link>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/#comments</comments>
		<pubDate>Mon, 31 May 2010 07:50:34 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[ecological]]></category>
		<category><![CDATA[fair labour]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=698</guid>
		<description><![CDATA[So as we go about our day, launching and growing brands, opening new stores, creating new products, I offer you this thought to reflect upon: are we carrying, or being carried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green or Blue Genes?</title>
		<link>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/</link>
		<comments>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 08:08:12 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[genetically modified]]></category>
		<category><![CDATA[GM crops]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=507</guid>
		<description><![CDATA[Blue genes. Green Genes. No matter which side of the table you are on the issue of genetically modified (GM) foods, you can be assured that the picture is far from clear. Here are some reasons why.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/02/28/green-or-blue-genes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golden Geese, Steel Safes</title>
		<link>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:50:09 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bird of gold]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Indian market]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[retail boom]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=470</guid>
		<description><![CDATA[Everything that can be said and assumed about the Indian market is true at some level of granularity. Very simply, in India there is a segment for every product, an opportunity for every service, be it ever so small. But when bubbles are bursting all over, as the Noughties Decade comes to a close, the puzzle that is Indian consumer market also warrants a fresh look. Some businesses will work better than others in the current market environment, and strategies will need to be adapted. Here's one view of what we might expect in 2010.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/12/18/golden-geese-steel-safes/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Reactions to &#8216;Numbers and Stories&#8217;</title>
		<link>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/</link>
		<comments>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 03:31:03 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[market estimation]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trade research]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=450</guid>
		<description><![CDATA[Following on our article ("Numbers and Stories", 23 November 2009), our friends at Retailwire.com thought it would be interesting to run a poll to ask the Retailwire community what they thought about retailers using research (or not). The original discussion is here on Retailwire, but we've reproduced the comments at the poll results as they stand today (16 December 2009). The poll's short answer is "no"; only 15% of the respondents felt that companies are "good" in using research, at their best. Should we blame the companies, or the researchers? The comments seem to suggest that the blame needs to be shared. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/12/16/reactions-to-numbers-and-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fashioning Seasons</title>
		<link>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/#comments</comments>
		<pubDate>Fri, 08 May 2009 03:18:24 +0000</pubDate>
		<dc:creator>Tarang Gautam Saxena</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Big Bazaar]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[kishore biyani]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[retail seasons]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[Sabse Sasta Din]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=322</guid>
		<description><![CDATA[Many brands and retailers have seized the opportunity of general elections to run promotional campaigns - could this become another fashion season?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Supermercado in Houston &#8211; Wal-Mart in Spanish</title>
		<link>http://thirdeyesight.in/blog/2009/05/02/supermercado-in-houston-wal-mart-in-spanish/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/02/supermercado-in-houston-wal-mart-in-spanish/#comments</comments>
		<pubDate>Sat, 02 May 2009 05:04:09 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[hispanic]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[Retail]]></category>
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		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=320</guid>
		<description><![CDATA[Wal-Mart has just opened a new store Supermercado de Walmart in Houston (Texas). The Houston Chronicle reports that the Supermercado aims to reach out to the Hispanic population, tailoring the foods more to Hispanic tastes and needs and adding signs in Spanish. Wal-Mart is also reportedly planning to open a Mas Club this summer, based on its Sam's Club warehouse outlet, but focussed again on Hispanic customers. Going by some of the negative comments attracted by the article, it is legitimate to ask: what will Wal-Mart's existing customers think, and how will they behave?
I guess the answer is clearly not black or white (or beige, red, yellow or brown for that matter).
Wal-Mart is segmenting and localizing its offer as a smart information-rich retailer should.
Some customers who hold a tightly parochial view may feel alienated when they read about this development and may stop shopping at Wal-Mart, but most probably won't bother as long as their local Wal-Mart continues to deliver what they want at prices they like.
Today many of the diverse segments today in the US are large enough to express their unique needs, and expect them to be fulfilled. While the cookie-cutter approach served well during the years of national expansion across homogenized markets, that approach is counter-productive today. A retailer like Wal-Mart can't be expected to ignore that fact.]]></description>
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