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	<title>Third Eyesight &#187; Branding</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>Facebook: Log In or Out?</title>
		<link>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 03:46:33 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=742</guid>
		<description><![CDATA[In marketing as in life, it is all about timing. Retailwire recently asked whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it?  I believe it's horses for courses. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expecting Zarafication?</title>
		<link>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 18:21:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fast fashion]]></category>
		<category><![CDATA[fast fashion seminar]]></category>
		<category><![CDATA[fast fashion workshop]]></category>
		<category><![CDATA[garments]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[inditex]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[quick response]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[speed sourcing]]></category>
		<category><![CDATA[zara]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=712</guid>
		<description><![CDATA[On a high-footfall day, at full price, Zara's Delhi store looks as if the merchandise is being given away for free.What does the Zara launch mean for the Indian fashion and retail sector? Is this the beginning of a new era? Should we expect Zarafication of the market, where the customer is driven by fashion, and the supply chain will turn and churn products faster than ever before? Should other international brands and Indian fashion brands be worried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smelling the Coffee</title>
		<link>http://thirdeyesight.in/blog/2010/03/30/smelling-the-coffee/</link>
		<comments>http://thirdeyesight.in/blog/2010/03/30/smelling-the-coffee/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 23:43:24 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[coffee bars]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[global business]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[International brand]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[retail productivity]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=680</guid>
		<description><![CDATA[Last week, Starbucks unveiled its strategy for profitable global growth, having taken approximately US$ 600 million out of costs in since January 2008. It remains to be seen whether this round of growth will come from the company's natural strengths or whether Starbucks will return to growth-by-steroids. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/03/30/smelling-the-coffee/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private Label Maturity Model</title>
		<link>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/</link>
		<comments>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:06:35 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[International brand]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=479</guid>
		<description><![CDATA[From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.
]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Retreating Retailers, Crumbling BRICs?</title>
		<link>http://thirdeyesight.in/blog/2009/10/23/retreating-retailers-crumbling-brics/</link>
		<comments>http://thirdeyesight.in/blog/2009/10/23/retreating-retailers-crumbling-brics/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 03:37:21 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[BRIC]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[East Europe]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global business]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Metro]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[Rewe]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=371</guid>
		<description><![CDATA[On the sourcing-end, large retailers have been comfortably operating beyond international borders for several decades even while the stores-end of their business was entirely domestic. It took the opening up of East European economies in the 1990s to really prime the pump for growth of international retail expansion. Are we seeing the reversal of retail globalization?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/10/23/retreating-retailers-crumbling-brics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Help-Less Customer</title>
		<link>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/</link>
		<comments>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 09:00:32 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[retail productivity]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=363</guid>
		<description><![CDATA[Companies that have not only focussed on themselves in the downturn but have remembered the customer at all times, are the ones which will manage to retain their customer relationships. And will grow faster. ]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/09/14/the-help-less-customer/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Fractal Branding &#8211; Voice or Noise?</title>
		<link>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/</link>
		<comments>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:46:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand rationalization]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[SKU]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=352</guid>
		<description><![CDATA[The grocery market is loud. Margins are generally thin on these frequent-use products and inventories need to move fast. And what you don’t make a noise about may not be visible to the customer and may remain unsold. But if that was the whole story, most players should be focussing on one brand, or at most a few brands, and should be using their advertising budgets to maximum effect on these. Instead we see exactly the reverse phenomenon in the market...(More)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Chains</title>
		<link>http://thirdeyesight.in/blog/2009/05/16/local-chains/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/16/local-chains/#comments</comments>
		<pubDate>Sat, 16 May 2009 16:46:50 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[chainstores]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[merchandise planning]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[Store Localization]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=329</guid>
		<description><![CDATA[There is a need for stores to be consistent across a chain, but can the consistency be restrictive and lead to a less locally relevant product mix? How much localization is good for a chain and what could be the ways to make it happen? (More...)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/16/local-chains/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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