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	<title>Third Eyesight &#187; brand</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>Facebook: Log In or Out?</title>
		<link>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 03:46:33 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=742</guid>
		<description><![CDATA[In marketing as in life, it is all about timing. Retailwire recently asked whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it?  I believe it's horses for courses. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expecting Zarafication?</title>
		<link>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 18:21:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fast fashion]]></category>
		<category><![CDATA[fast fashion seminar]]></category>
		<category><![CDATA[fast fashion workshop]]></category>
		<category><![CDATA[garments]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[inditex]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[quick response]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[speed sourcing]]></category>
		<category><![CDATA[zara]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=712</guid>
		<description><![CDATA[On a high-footfall day, at full price, Zara's Delhi store looks as if the merchandise is being given away for free.What does the Zara launch mean for the Indian fashion and retail sector? Is this the beginning of a new era? Should we expect Zarafication of the market, where the customer is driven by fashion, and the supply chain will turn and churn products faster than ever before? Should other international brands and Indian fashion brands be worried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Franchising International Fashion Brands</title>
		<link>http://thirdeyesight.in/blog/2010/03/19/franchising-international-fashion-brands/</link>
		<comments>http://thirdeyesight.in/blog/2010/03/19/franchising-international-fashion-brands/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 02:23:01 +0000</pubDate>
		<dc:creator>Tarang Gautam Saxena</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[Debenhams]]></category>
		<category><![CDATA[Exclusive branded outlets]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[franchising]]></category>
		<category><![CDATA[French Connection]]></category>
		<category><![CDATA[global fashion brands]]></category>
		<category><![CDATA[Hugo Boss]]></category>
		<category><![CDATA[India Entry Strategy]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[International fashion brands]]></category>
		<category><![CDATA[Mango]]></category>
		<category><![CDATA[master franchise]]></category>
		<category><![CDATA[preferred market entry route]]></category>
		<category><![CDATA[retail boom]]></category>
		<category><![CDATA[Sisley]]></category>
		<category><![CDATA[Topman]]></category>
		<category><![CDATA[Topshop]]></category>
		<category><![CDATA[Versace]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=654</guid>
		<description><![CDATA[The last decade has witnessed a franchising explosion, and franchising could remain a preferred entry mode for international fashion brands in the new decade. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/03/19/franchising-international-fashion-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private Label Maturity Model</title>
		<link>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/</link>
		<comments>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:06:35 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[International brand]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=479</guid>
		<description><![CDATA[From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.
]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fractal Branding &#8211; Voice or Noise?</title>
		<link>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/</link>
		<comments>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:46:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand rationalization]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[SKU]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=352</guid>
		<description><![CDATA[The grocery market is loud. Margins are generally thin on these frequent-use products and inventories need to move fast. And what you don’t make a noise about may not be visible to the customer and may remain unsold. But if that was the whole story, most players should be focussing on one brand, or at most a few brands, and should be using their advertising budgets to maximum effect on these. Instead we see exactly the reverse phenomenon in the market...(More)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/07/16/fractal-branding-voice-or-noise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Chains</title>
		<link>http://thirdeyesight.in/blog/2009/05/16/local-chains/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/16/local-chains/#comments</comments>
		<pubDate>Sat, 16 May 2009 16:46:50 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[chainstores]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[merchandise planning]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[Store Localization]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=329</guid>
		<description><![CDATA[There is a need for stores to be consistent across a chain, but can the consistency be restrictive and lead to a less locally relevant product mix? How much localization is good for a chain and what could be the ways to make it happen? (More...)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/16/local-chains/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growing Plants, Children and Brands</title>
		<link>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/#comments</comments>
		<pubDate>Sat, 09 May 2009 17:43:39 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=621</guid>
		<description><![CDATA[Can encouraging the nation's children to grow their own fruit and vegetables, help to grow them in mental and physical health, and can it help a retailer grow its brand and customer relationships? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fashioning Seasons</title>
		<link>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/#comments</comments>
		<pubDate>Fri, 08 May 2009 03:18:24 +0000</pubDate>
		<dc:creator>Tarang Gautam Saxena</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Big Bazaar]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[kishore biyani]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[retail seasons]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[Sabse Sasta Din]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=322</guid>
		<description><![CDATA[Many brands and retailers have seized the opportunity of general elections to run promotional campaigns - could this become another fashion season?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/08/fashioning-seasons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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