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	<title>Third Eyesight &#187; brand building</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Private Label Maturity Model</title>
		<link>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/</link>
		<comments>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:06:35 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[International brand]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=479</guid>
		<description><![CDATA[From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labelled products. So what does it take to go from a “copycat” to being a real brand? Here's a model that might be useful to structure that effort.
]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/01/05/private-label-maturity-model/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Local Chains</title>
		<link>http://thirdeyesight.in/blog/2009/05/16/local-chains/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/16/local-chains/#comments</comments>
		<pubDate>Sat, 16 May 2009 16:46:50 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[chainstores]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[merchandise planning]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[Store Localization]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=329</guid>
		<description><![CDATA[There is a need for stores to be consistent across a chain, but can the consistency be restrictive and lead to a less locally relevant product mix? How much localization is good for a chain and what could be the ways to make it happen? (More...)]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/16/local-chains/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growing Plants, Children and Brands</title>
		<link>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/</link>
		<comments>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/#comments</comments>
		<pubDate>Sat, 09 May 2009 17:43:39 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=621</guid>
		<description><![CDATA[Can encouraging the nation's children to grow their own fruit and vegetables, help to grow them in mental and physical health, and can it help a retailer grow its brand and customer relationships? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/05/09/growing-plants-children-and-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exotics Within Reach</title>
		<link>http://thirdeyesight.in/blog/2009/03/13/exotics-within-reach/</link>
		<comments>http://thirdeyesight.in/blog/2009/03/13/exotics-within-reach/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 10:05:51 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[planogram]]></category>
		<category><![CDATA[shelf space]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=269</guid>
		<description><![CDATA[Retailers and international brands face a critical question: should these brands be sold intermingled with local brands, or should international brands be segregated and bunched together in one location in the store? Would this help in creating and maintaining a premium image, or be counter-productive and create a dead zone?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/03/13/exotics-within-reach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retailers vs Brands &#8211; the reactions</title>
		<link>http://thirdeyesight.in/blog/2009/02/26/retailers-vs-brands-the-reactions/</link>
		<comments>http://thirdeyesight.in/blog/2009/02/26/retailers-vs-brands-the-reactions/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 08:55:03 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=253</guid>
		<description><![CDATA[Reactions to a discussion referencing the recent battle between retailer Delhaize and FMCG company Unilever in at least one online poll seem to favour retailers, or equally blame both retailers and suppliers. Considering that the respondent universe comprised of professionals from retail companies, suppliers as well as service providers, this seems to be a surprising result. Or perhaps not? Do you think that brands are really not delivering a significant value to be able to command a premium over private label?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/02/26/retailers-vs-brands-the-reactions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers vs Brands &#8211; a sequel</title>
		<link>http://thirdeyesight.in/blog/2009/02/19/retailers-vs-brands-2/</link>
		<comments>http://thirdeyesight.in/blog/2009/02/19/retailers-vs-brands-2/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 17:39:47 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=247</guid>
		<description><![CDATA[The switch to private label is a worrying sign for branded suppliers who have invested humongous sums of money and decades of effort in developing their brands. But it also raises questions about whether the consumer is really perceiving any value out of the billions in advertising and millions of man-hours spent by the FMCG companies in developing the nth variation of toothpaste or detergent.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2009/02/19/retailers-vs-brands-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creating &amp; Managing Lifestyle and Fashion Brands &#8211; Third Eyesight Knowledge Series© Workshop &#8211; 23 August 2008, New Delhi, India</title>
		<link>http://thirdeyesight.in/blog/2008/08/10/creating-managing-lifestyle-and-fashion-brands-third-eyesight-knowledge-series%c2%a9-workshop-23-august-2008-new-delhi-india/</link>
		<comments>http://thirdeyesight.in/blog/2008/08/10/creating-managing-lifestyle-and-fashion-brands-third-eyesight-knowledge-series%c2%a9-workshop-23-august-2008-new-delhi-india/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 18:47:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[EVENTS]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertizing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[Consumer segment]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[craft]]></category>
		<category><![CDATA[crafts]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion cycle]]></category>
		<category><![CDATA[fashion design]]></category>
		<category><![CDATA[fashion lifecycle]]></category>
		<category><![CDATA[garment]]></category>
		<category><![CDATA[garments]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[global business]]></category>
		<category><![CDATA[global sourcing]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[handicraft]]></category>
		<category><![CDATA[handloom]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[LIFW]]></category>
		<category><![CDATA[luxury goods]]></category>
		<category><![CDATA[Market potential]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[new products]]></category>
		<category><![CDATA[organic growth]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[textile]]></category>
		<category><![CDATA[third eyesight]]></category>
		<category><![CDATA[value add]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=55</guid>
		<description><![CDATA[Third Eyesight's next workshop in the Knowledge Series© is focussed on Creating &#038; Managing Lifestyle and Fashion Brands.
This workshop will be useful to you, if you are: a brand owner wanting to look at growing your scale, a manufacturer wanting to add value to your products and to gain additional margins, a brand manager looking to expand the footprint of your brand over more products, an entrepreneur wanting to launch a new brand, an investor who wants to understand how brands create value, an exporter or buying office professional wanting to understand your customers and markets better, a brand owner and believe that your business is undervalued, a designer wanting to scale the business beyond yourself, a service provider working with the lifestyle and fashion sector, a marketing or sales professional looking to add value to your skill-base, or a teacher or researcher looking at understanding the process of brand development.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/08/10/creating-managing-lifestyle-and-fashion-brands-third-eyesight-knowledge-series%c2%a9-workshop-23-august-2008-new-delhi-india/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers vs Brands</title>
		<link>http://thirdeyesight.in/blog/2008/07/14/retailers-vs-brands/</link>
		<comments>http://thirdeyesight.in/blog/2008/07/14/retailers-vs-brands/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 10:03:05 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertizing]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[Marks & Spencer]]></category>
		<category><![CDATA[modern retail]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organised retail]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[own label]]></category>
		<category><![CDATA[Pantaloon]]></category>
		<category><![CDATA[Pantaloons]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=56</guid>
		<description><![CDATA[In early-June Big Bazaar (part of Future Group) was reported to have broken off its relationship with Cadbury’s. About 2-3 weeks later the two were reportedly back together. The relationship between brands and large retailers is truly one of the “love-hate” kind. And this case is no different from many other such relationships in various markets around the world. 
There is no doubt that brands love the scale that large retailers provide them, with the quick access to a large footprint in the market, and the high visibility. On the other hand, as a vendor, they hate the negotiating edge that this scale gives the large retailer. On the other side, retailers love brands for the footfall they bring. However, what retailers don’t like is the fact that brands will generally charge a premium of 10-50% over a comparable generic product. In some cases the premium may be so high that the brand product’s price itself is multiples of a generic product’s price.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2008/07/14/retailers-vs-brands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Marketing 101 Dead?</title>
		<link>http://thirdeyesight.in/blog/2008/06/02/is-marketing-101-dead/</link>
		<comments>http://thirdeyesight.in/blog/2008/06/02/is-marketing-101-dead/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 18:02:01 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
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		<category><![CDATA[Textiles]]></category>
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		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=48</guid>
		<description><![CDATA[A couple of reality checks. One is that most retailers and consumer goods companies in the current stage of the market’s growth want to grab the maximum possible market share in the minimum possible time. Two, if you want to get the attention of a lot of customers very quickly, shouting out a great price offer is one of the easiest ways to do it. But the question is, when does it stop being a good tactic and just becomes lazy marketing? And once it’s in that territory, when does it become dangerously weak even as a sustained tactic? It may be time for us to dust off the notes from the Marketing 101 class, and re-examine what we do.]]></description>
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