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	<title>Third Eyesight</title>
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	<link>http://thirdeyesight.in/blog</link>
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		<title>The Slow Side of Fast Food</title>
		<link>http://thirdeyesight.in/blog/2010/08/17/the-slow-side-of-fast-food/</link>
		<comments>http://thirdeyesight.in/blog/2010/08/17/the-slow-side-of-fast-food/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 11:31:50 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BOP]]></category>
		<category><![CDATA[bottom of the pyramid]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=775</guid>
		<description><![CDATA[Most of the people reading this would be familiar with fast food, and think of it as a cheap, tasteless, &#8220;throw-away&#8221; excuse for food. You may think of it as a deeply penetrated product category, close to being ubiquitous. Here&#8217;s a picture that tells the other story. For these kids, who are clearly not able [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/08/17/the-slow-side-of-fast-food/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Celebrities as Mindful Consumers</title>
		<link>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/</link>
		<comments>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:30:33 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[ethical consumer]]></category>
		<category><![CDATA[mindful consumer]]></category>
		<category><![CDATA[opinion leader]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=771</guid>
		<description><![CDATA[Are we really seeing the decline of hyper-consumerism, and the emergence of a more conscious, frugal consumer? Or is just a passing fad? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/08/11/celebrities-as-mindful-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delhi – A Growth Hub for India’s Apparel Exports</title>
		<link>http://thirdeyesight.in/blog/2010/08/09/delhi-a-growth-hub-for-india%e2%80%99s-apparel-exports/</link>
		<comments>http://thirdeyesight.in/blog/2010/08/09/delhi-a-growth-hub-for-india%e2%80%99s-apparel-exports/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 07:54:54 +0000</pubDate>
		<dc:creator>Chandni Jain</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[EVENTS]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apparel Export Products]]></category>
		<category><![CDATA[Apparel Exports]]></category>
		<category><![CDATA[Apparel Import Markets]]></category>
		<category><![CDATA[Apparel Industry]]></category>
		<category><![CDATA[Apparel Manufacturing]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[Clothing Exports]]></category>
		<category><![CDATA[Clothing Manufacturers]]></category>
		<category><![CDATA[Delhi Apparel Exports]]></category>
		<category><![CDATA[Delhi Apparel Industry]]></category>
		<category><![CDATA[Delhi Clothing Exports]]></category>
		<category><![CDATA[garment]]></category>
		<category><![CDATA[Garment Exports]]></category>
		<category><![CDATA[Market Access]]></category>
		<category><![CDATA[Markets for Apparel Exports]]></category>
		<category><![CDATA[Potential Apparel Export Products]]></category>
		<category><![CDATA[Potential Markets for Apparel Exports]]></category>
		<category><![CDATA[Textile Exports]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=747</guid>
		<description><![CDATA[Delhi holds a position of prominence in the Indian Apparel Export Industry and can play a significant role in capturing additional value within the country. The study carried out by Third Eyesight is focused on the Delhi NCR apparel cluster to provide a directional growth strategy that bring most value to the business. The report discusses the key action steps and implementation areas for the cluster to access greater market share in the global apparel trade including market and product diversification opportunities.]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/08/09/delhi-a-growth-hub-for-india%e2%80%99s-apparel-exports/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook: Log In or Out?</title>
		<link>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 03:46:33 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=742</guid>
		<description><![CDATA[In marketing as in life, it is all about timing. Retailwire recently asked whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it?  I believe it's horses for courses. [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/16/facebook-log-in-or-out/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fan-tastic idea from Dyson</title>
		<link>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/</link>
		<comments>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:31:14 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[durables]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[electricals]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price optimization]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=734</guid>
		<description><![CDATA[It&#8217;s curious how James Dyson consistently gets &#8220;more&#8221; (price) for &#8220;less&#8221; (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for [...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/07/14/fan-tastic-idea-from-dyson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expecting Zarafication?</title>
		<link>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 18:21:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fast fashion]]></category>
		<category><![CDATA[fast fashion seminar]]></category>
		<category><![CDATA[fast fashion workshop]]></category>
		<category><![CDATA[garments]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[inditex]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[quick response]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[speed sourcing]]></category>
		<category><![CDATA[zara]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=712</guid>
		<description><![CDATA[On a high-footfall day, at full price, Zara's Delhi store looks as if the merchandise is being given away for free.What does the Zara launch mean for the Indian fashion and retail sector? Is this the beginning of a new era? Should we expect Zarafication of the market, where the customer is driven by fashion, and the supply chain will turn and churn products faster than ever before? Should other international brands and Indian fashion brands be worried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/12/expecting-zarafication/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Look Into Your Customer&#8217;s Eyes</title>
		<link>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/</link>
		<comments>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:54 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AIDA principle]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand evagelist]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[cult brand]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flip the funnel]]></category>
		<category><![CDATA[growing brands]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[loyalty club]]></category>
		<category><![CDATA[loyalty programme]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[market segments]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=728</guid>
		<description><![CDATA[The normal marketing funnel is described by the process Awareness, Interest, Desire and Action (or “AIDA”) which underlies the spray-and-pray approach of traditional marketing. Joseph Jaffe points out that the AIDA principle was created in times of abundant growth in the US, but is a suicidal funnel to fall into when resources are scarce. A review of his book "Flip the Funnel" [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/06/08/look-into-your-customers-eyes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carrying and Being Carried</title>
		<link>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/#comments</comments>
		<pubDate>Mon, 31 May 2010 07:50:34 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[COLUMN-Progressive Grocer]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer markets]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[ecological]]></category>
		<category><![CDATA[fair labour]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food and grocery]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[Indian retail sector]]></category>
		<category><![CDATA[modern retailing]]></category>
		<category><![CDATA[organized retail]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=698</guid>
		<description><![CDATA[So as we go about our day, launching and growing brands, opening new stores, creating new products, I offer you this thought to reflect upon: are we carrying, or being carried? [More...]]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/05/31/carrying-and-being-carried/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chargebacks &#8211; the Ugly Side of Retailer-Vendor Partnership</title>
		<link>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:08:27 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[chargebacks]]></category>
		<category><![CDATA[consumer goods]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[penalties]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=691</guid>
		<description><![CDATA[Is vendor performance really becoming worse with each passing season? Or is it that difficult trading conditions or insufficient skills are making buyers take an easy road to margin by applying discounts and chargebacks to vendors?]]></description>
		<wfw:commentRss>http://thirdeyesight.in/blog/2010/05/21/chargebacks-the-ugly-side-of-retailer-vendor-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taming the CEO&#8217;s Nightmare</title>
		<link>http://thirdeyesight.in/blog/2010/05/11/taming-the-ceos-nightmare/</link>
		<comments>http://thirdeyesight.in/blog/2010/05/11/taming-the-ceos-nightmare/#comments</comments>
		<pubDate>Tue, 11 May 2010 18:29:26 +0000</pubDate>
		<dc:creator>Devangshu Dutta</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[BOOK REVIEW]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food & Grocery]]></category>
		<category><![CDATA[Footwear]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle & Fashion]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development and Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Soft Goods]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[Textiles]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[commoditization]]></category>
		<category><![CDATA[commodity]]></category>
		<category><![CDATA[inditex]]></category>
		<category><![CDATA[margin]]></category>
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		<guid isPermaLink="false">http://thirdeyesight.in/blog/?p=716</guid>
		<description><![CDATA[If you are sufficiently concerned about the possibility of being commoditized out of profitability, or being marginalised out of market share, this book is for you. [More...]
]]></description>
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