Yash Bhatia, IMPACT 4 November 2025 It started with groceries. Quick commerce started delivering milk, bread, and eggs in 10–15 minutes, which seemed revolutionary enough in 2022. Then came the iPhone 14 launch, and suddenly, quick commerce wasn’t just about convenience; it was about spectacle. Overnight, India’s app-based delivery ecosystem became the stage for a new ritual: flagship products arriving at your doorstep faster than you can say 'checkout.' And now? Phones aren’t the limit. You can even order motorcycles online. Yes, motorcycles. Royal Enfield has partnered with Flipkart to list its entire 350cc portfolio, which will be delivered to…
Entrepreneur India Oct 23, 2025 Indian consumers are increasingly opting for private labels and in-house brands over established ones, and retailers are taking note. According to EY's 'Future Consumer Index 2025', more than half of India's consumers are now choosing in-house brands over legacy labels. The report highlights that 52 per cent of Indian consumers have switched to private labels for better value, while 70 per cent believe these in-house brands offer comparable or superior quality. Backed by this shift, retailers from BigBasket to DMart, and quick-commerce players like Zepto and Blinkit, are doubling down on their private label strategies,…
Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India's e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to brands directly, has also grown rapidly. Not only this, it is emerging as one of the fastest-growing channels in digital advertising. As a result, the industry is witnessing a wave of new retail media platforms entering the market. From grocery and pharmacy marketplaces to Q-comm…
Shabori Das & Sagar Malviya, Economic Times Bengaluru/Mumbai, 24 September 2025 Chinese fast-fashion platform Shein plans to triple the number of launches in India and shrink its design-to-launch timeline by a third to deepen its push into an increasingly competitive market, a top official said. The company, which re-entered India through a partnership with Reliance Retail in February this year, said it is overhauling its supply chain to enable faster turnaround times. To achieve this, it has moved away from large-scale manufacturing hubs to smaller production lines with each line focused on creating a single new design daily. "Our current…
Christina Moniz, Financial Express 22 September 2025 It is already the largest player among organised fumiture makers with over 15% of the market. With 1,000 stores, it has the widest retail store footprint among organised players. The 102-year-old brand is also the second-largest revenue con-tributor to the parent enterprise. So why is Interio tinkering with its name, logo and colour attributes? "We want to move away from being viewed as a functional brand to more of a design-led lifestyle one. We have a wider range of offerings that are more modular and aesthetic," says Reshu Saraf, head of marketing communications…
India’s retail media growth: Will new players find room against Amazon and Flipkart?
New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences.…
ITC Foods Limited, #food division of ITC Limited and a leading player in the Indian #FMCG sector, is making its debut in the fresh packaged #foods segment such as short shelf-life cookies, cakes and chapatis, through #quickcommerce.
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