BT-PRICE Survey: How the Gen Z consumer is coming of age

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January 31, 2026

Surabhi Prasad, Business Today Print Edition: 01 Feb, 2026 The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate awareness across countries, including Bangladesh, Nepal, Indonesia and the Maldives. But beyond these uprisings, Gen Z, the term used to describe those born in late 1990s to the early part of the 2010s and currently aged around 13-29 years, are not only questioning but also bringing forth changes in societal norms and economic behaviour. It’s not just a generation gap!…

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Reliance Consumer to enter iced tea market with Brew House relaunch

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January 30, 2026

Vashnavi Kasthuril, MINT Mumbai, 30 January 2026 Reliance Consumer Products Ltd (RCPL) plans to enter the bottled iced tea market this coming summer with the relaunch of "Brew House", three people close to the development told Mint. The people added that the brand—for which the company received approval on 23 July 2025, according to the commerce ministry records—is expected to be relaunched within the next two months. The oil-to-retail conglomerate acquired the brand in 2024 for an undisclosed amount. The iced teas will be launched in two flavours, lemon and peach, for an entry price of ₹20 for a 200ml…

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Mini treat: Small-size products are cute. Do they really save you money?

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January 17, 2026

Prachi Srivastava, Hindustan Times January 16, 2026 We keep telling ourselves that 2026 will be the year of budgeting. So, we’ve cut back on weekend brunch, paused Zara hauls, are collecting every coupon code we can, and are furiously spinning the wheel of luck on every site’s pop-up box. One thing that’s making it a little easier: Mini-sized luxury. We’ve been here before. India’s sachet and sample-size products have been so successful, they’re studied in business school. We’ve lived through the beauty-box-subscription revolution (we still have the empty pouches somewhere). We’ve sprung for discovery kits on Nykaa and Tira (those…

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Foreign fashion labels fade, functional clothing the fad

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January 15, 2026

Sagar Malviya, ET Bureau Mumbai, 15 January 2026 It’s mostly a tale of two halves for top western fashion labels in India after the runaway sales and retail expansion in the years soon after the pandemic. While Marks & Spencer, Benetton, and Adidas are battling waning demand, Uniqlo and Nike are gaining fresh ground, reflecting wider choices and increasingly discerning buyers in one of the world’s fastest-growing consumer economies. Spanish brand Zara is facing stagnant growth while it tapered off at Apparel Group, which sells Aldo, and Charles & Keith brands in India. Experts termed the divergent sales performance as…

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Why Reliance is Buying Old Brands

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January 7, 2026

Writankar Mukherjee & Shabori Das, Economic Times / Brand Equity 7 January 2026 There’s a renewed sparkle in the adage ‘Old is Gold’ at India’s biggest conglomerate Reliance. Banking on Indians’ nostalgia, it is hawking and reviving labels that once defined everyday life, Campa and BPL among them, to set its consumer venture’s cash registers ringing. What started with sales of Rs. 3,000 crore in FY24, Reliance Industries’ fast-moving consumer goods (FMCG) business quickly accelerated towards Rs. 11,500 crore the following year. With a staggering Rs. 5,400 crore posted in the July to September FY26 quarter alone, the revival story…

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