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Targeting Mr. Mom

April 27th, 2009 by Devangshu Dutta

Retailwire.com prompted a discussion on what, if anything, should grocers and other stores be doing to accommodate the growth in stay-at-home dads?According to the US Bureau of Labor Statistics, the recession is putting more men out of work than women, which has led to an increase of stay-at-home dads who are increasingly taking on the traditional women’s roles of childcare, housework, school life, and shopping.

Here’s my contribution to the Dad wishlist: salespeople who don’t look down their noses when asked a (“stupid”) question Mom would never have dreamt of asking. (Also, considering this is the gender that apparently never stops to ask for directions, please treat the question as close to a life-or-death emergency.)

Posted in Apparel, Consumer, Customer Relationship, Food & Grocery, Footwear, Lifestyle & Fashion, Market Research, Marketing, Retail, Soft Goods, Textiles, Uncategorized | No Comments »

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